Avaya - More publicity for the World Cup sponsor
Avaya used iSaver in order to make the most of sponsorship activity during the FIFA soccer World Cup in 2006. By using the whole screen to display current championship news, tables and match fixtures, together with sector news and core announcements, iSaver brought the AVAYA brand and products in to sharp focus.
Through its links, the screensaver provided the bulk
of the traffic on AVAYA?s World Cup online portal.
