Borland - Fast link to the community
The US software group Borland, the worldwide market leader for infrastructure solutions and software programming tools, such as, Delphi or C++ Builder, uses iSaver to provide information on their current product innovations. The screeensaver delivers tips and tricks from the developer community and sector news from different IT portals.This mix of their own and sector news gives added value to the user
and helps Borland to capture their target audience.
Within just a few weeks, there were
already more than 2,500 copies of
Borland's iSaver installed.
So in a very short space of time,
Borland's iSaver was able to
compensate for the decreasing click
rate from email marketing.
Today, Borland's iSaver gets more
attention and generates more clicks
than the newsletter.
