Postbank - Customer loyalty à la Web 2.0
Postbank?s clever screensaver encourages customer loyalty and increases brand awareness by providing added benefits for users. The online marketing tool displays a selection of the major stock market indices and share and fund information, which is fully configurable by the user.
In addition, users can customize iSaver with their own photos
and can select to display political, business and sport
information via other online news portals
(e.g FAZ.net,Stern.de, SportBILD).
As well as displaying its own
news ticker, Postbank can get its
message across further by loading
its own advertising themes or
brand messages to the
user's personal gallery.
