Sky - Push-channel for programme offers
The pay-TV broadcaster, Sky, offers subscribers a special service via iSaver. They can receive both daily viewing recommendations and weekly programme highlights direct to their PC. The screensaver increases customer loyalty and brand awareness by anchoring the Sky brand on the desktop.
The screensaver also works as a viral marketing tool - the number of installations of the
screensaver are twice the downloads from the website.
The integration of programme recommendations boosts
the sale and distribution of further
theme packages through cross- and
up-selling. Also the offers for "films
on demand" promote an increase in
online bookings.
