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RSS - Relevant. Smart. Speedy.
RSS is a special XML format. RSS is an official W3C standard.
RSS has been around since 1995. Is RSS the same as Web 2.0?
What's RSS for anyway? Which format is the right one? RSS 1.0, 2.0 or ATOM feeds? Which Reader should I use?
In all honesty, it's not that important. RSS is simply innovative technology for intelligent online communication.
What is important is how you use this to achieve your goals, get your message across, retain customers and secure more sales!